Entertainment Studio Strategy Sprint

A focused, 3-week, senior-led strategy sprint defining the operating blueprint for breaking sports IP into global culture through mainstream entertainment.

The entertainment studio model operates across three interconnected lanes, each reinforcing and compounding the impact of the other:

Original Content Development + Entertainment Integration + Talent Partnerships

The sprint delivers leadership a clear and actionable plug-and-play roadmap for the what/how/who their IP can successfully align with mainstream entertainment — leveraging original content development (scripted & unscripted) + entertainment integration (into existing entertainment platforms) + talent partnerships (across content, music performances, and cross-promotion).

Delivered personally by the former executive who designed, led and executed the same program for two of the biggest sports IP in the world for two decades.

What This Sprint Solves

Incomplete visibility into the full range of opportunities available
Incomplete understanding of how to equip, operate, and succeed in the space with efficiency and measurable return
Inability to meaningfully break beyond owned channels, regional reach, and existing fan base to capture scalable presence and new business in mainstream culture
Limited fluency in the inner workings of the entertainment ecosystem, and the scale of relationships necessary, to advance meaningful opportunities in entertainment
Fragmented or absent strategy, resulting in inefficient, unfocused effort, and suboptimized outcomes

Who This Sprint is For

Sports teams, leagues, federations, governing bodies, player associations, and sports-adjacent IP owners and operators (retailers, agencies, brands)
Presidents, commissioners, marketing, media or growth leaders
Organizations seeking cultural relevance beyond owned channels — without the desire to spend significant capital

What You Get in the Sprint

A proven, plug‑and‑play operating blueprint for an entertainment studio for sports IP
Clear structural and financial requirements — the roles, resources, and investment needed to operate the studio efficiently and effectively
A low‑cost, high‑return path to break into culture beyond team channels and the existing fan base
New non‑endemic content and messaging channels in mainstream entertainment
New value for team stakeholders (partners and ticket holders)
A clear plan to open a new revenue streams tied to entertainment initiatives

Deliverables

Entertainment Studio Blueprint (15–20 pages)

Entertainment landscape and concise opportunity framing
Originals vs. integration vs. talent strategy prioritization and tradeoffs
Priority lanes across film, television, music, and talent
Partner engagement considerations
IP control, risk, and economic realities
Operating mechanics and success criteria

Executive Debrief (90 minutes)

Leadership walkthrough and scenario discussion
Alignment on next steps and execution pathways

30-Day Post-Sprint Advisory Access

Guidance as execution begins and opportunities surface

Timeline

3 weeks. Fixed scope.

Week 1 — IP & opportunity assessment
Week 2 — Strategy and blueprint development
Week 3 — Delivery and leadership alignment

Investment

$15,000

Comparable engagements take months, cost more, and are often delivered by junior teams.

This sprint delivers senior judgment and a defensible operating blueprint in three weeks.

Post-Sprint Advisory & Execution Support (Upon Request)

Advisory support is available upon request for program construction and execution.

Request a Sprint Consultation

A brief introductory call to confirm fit, scope, and timing.

SCHEDULE CONSULTATION

Entertainment Results
Led by INFLEXION Founder
Zane Stoddard

Original Content Development

Partnered with dozens of major studios, networks, streamers, and digital platforms on original scripted and unscripted projects, including Universal, Netflix, E!, Univision, Sony, Disney, Warner Bros., 20th Century FOX, CMT, Nickelodeon, TNT, NBC, Paramount, MGM, and Lionsgate.

Partnered directly with 9 Academy Award winners and luminaries on TV and film projects, including Tom Cruise, Eugenio Derbez, Adam Sandler, Channing Tatum, and Vince Vaughn.

Entertainment Integration

Over 100 integrations of athletes and IP across major, existing studio, network, streamer, and digital shows and films, including at Disney, HBO, NBC, CBS, ABC, FOX, BET, Bravo, Buzzfeed, HGTV, A&E, Discovery, Food Network, History Channel, NatGeo, MTV, VH1, and TLC.

Talent

Hundreds of talent partnerships, including with, Justin Bieber, J. Cole, Zendaya, Jake Paul, Logan Paul, Leonardo DiCaprio, Kevin Hart, James Franco, Chris Evans, Owen Wilson, Charlize Theron, 50 Cent, Dude Perfect, Keanu Reeves, Ice Cube, Gerard Butler, Migos, T.I., Chris Pratt, and Wyclef.

Dozens of performances by global artists, including, Sabrina Carpenter, Dierks Bentley, Maren Morris, Rascal Flatts, Lady A, Sting, Zac Brown Band, Blake Shelton, Lenny Kravitz, Kid Rock, Guns N' Roses, Sara Bareilles, Sam Hunt, Rachel Platton, Andy Grammer, and Tim McGraw.

Work with Zane

Schedule a short call to explore how INFLEXION can help your brand leverage its IP for broad cultural impact through entertainment programs and partnerships.