About INFLEXION Founder Zane Stoddard
One of the earliest and most accomplished leaders in leveraging sports IP at scale for major sports properties, Zane Stoddard has spent 30 years building market-shaping, brand-building, engagement and revenue-driving collaborations with more than 75 global entertainment brands. His roles span the NBA league office, NIKE, NASCAR, an NBA team front office, and as CEO of a record label signed to major label Geffen Records (Universal), including two decades leading the Los Angeles offices for both the NBA and NASCAR.​
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A sought-after industry voice, Zane has been featured in many major media outlets and has spoken at leading sports and entertainment business conferences, including the Variety
Sports & Entertainment Summit (3x), Sports Business Journal Summit (3x), Octagon Sports Marketing Symposium, the NASCAR Marketing & Communications Summit (4), and universities, including USC, ASU, UCLA, Arizona, Texas A&M, West Virginia, San Diego State, Loyola Marymount, Grand Canyon, and Samford universities.
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Zane has also served on Boards for the Nickelodeon Kids’ Choice Sports Awards and University of Arizona’s Eller College of Management Executive Education Program.
Featured In
Impact
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​Launched the NBA’s Los Angeles office and entertainment groupo, the first West Coast league operation in professional sports.
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The only executive to lead LA operations for two major sports properties, the NBA and NASCAR, managing for a combined two decades.
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​​Tapped as 1 of only 5 NASCAR executives (out of 1,200) to lead “one of the largest marketing initiatives undertaken by a U.S. sport” (Northwestern Kellogg School of Management).
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Architected NASCAR’s first youth, content, and influencer marketing strategies, delivering multibillion-scale reach in next-gen, youth, and diverse audience segments.
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Developed 75+ major sports and entertainment partnerships with the NFL, Netflix, ESPN, Disney, NCAA, Universal, Hall of Fame athletes, and global influencers.
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Featured industry thought leader across dozens of major media outlets, including, USA Today, Bloomberg, Los Angeles Times, Variety, NBC, ESPN, and FOX Sports.
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